NEWPORT NEWS, Va., April 21, 2021 /PRNewswire/ — BayPort Credit Union is pleased to announce it was honored with three Diamond Awards by the Credit Union National Association (CUNA) Marketing and Business Development Council. BayPort won two Diamond Awards in the Complete Campaign category for its Credit Score and Home Equity promotions and one Diamond Award in the Financial Education category for its Credit Checkup Challenge campaign.
In early 2020, BayPort launched Credit Score, powered by award-winning fintech company SavvyMoney, the newest service within its online banking and mobile app. Utilizing a comprehensive digital promotion, BayPort achieved a 30 percent adoption goal within the first eight months of launch, ranking BayPort No. 1 among SavvyMoney partners with more than 25,000 online banking users and No. 3 among partners launched in 2020. Additionally, the adoption rate is two-times that of BayPort’s Bill Payment tool.